To Accelerate eCommerce and Digital Marketing, Christy Sports LLC Hires Vice President of Digital

By Katie; August 6, 2020

LAKEWOOD, Colo. – Christy Sports LLC, one of the largest specialty retailers and service providers in the Western U.S., today announced the hiring of Harvey Bierman as their new Vice President of Digital. In this newly created role, Bierman will lead the development and acceleration of eCommerce and Digital Marketing to enable the company’s growth strategy.

“Harvey brings a passion for creating inspiring digital consumer journeys, driving eCommerce growth and customer service, developing high performance teams, and building innovative and scalable technology platforms,” stated Matt Gold, Christy Sports CEO. “We are accelerating our eCommerce and Digital Marketing as swiftly and aggressively as possible as a key business driver now and for the future. Harvey has the skill set and industry background that make him an ideal fit at Christy Sports.”

Bierman has over 30 years of experience in the digital and outdoor space, most recently as Vice President of Global eCommerce Technology and Operations for Crocs the past 7 years. He was a critical digital leader throughout the brands resurgence since 2013, by implementing an award-winning user experience across all device platforms to deliver best in class conversion rate. He is recognized for building significant stakeholder value for eCommerce technology & solutions companies and for consumer brands & retailers. That includes sustained success attracting, retaining and promoting the talent required to scale problem solving and hyper-growth operations. He is a passionate entrepreneur with a focus on driving objective results as an outcome, not as the purpose.

“In many ways this is a homecoming for me back to the industry where my career started at the original Ski Barn in Little Falls, NJ in 1988,” stated Harvey Bierman, Christy Sports VP of Digital. “In addition to unifying Christy Sports Marketing and eCommerce teams, I am stoked to be to be able to build upon the company’s renowned in-store service by delivering engaging, best-in-class digital customer journeys that support all of our brands, categories and rental and fitting services.”

Prior to joining Crocs, Bierman served as VP of Digital Technology at Finish Line and Senior Director of Strategic Solutions at Salesforce. Earlier in his career he worked at Shoebuy (Walmart), GSI Commerce, Blades Board & Skate, Timberland, and Ski Barn. He is an avid skier, outdoor enthusiast and lives in Denver with his wife and two sons..