The Sustainability Trend
The ski industry is deeply dependent on the health of our environment. Thankfully, the outdoor industry continues to address the broader trend of sustainability. We’ve seen Colorado ski resorts make pledges to take better care of our environment, and ski and snowboard retail brands are also hopping on board. Some amazing brands are creating top-notch gear with Mother Nature front of mind.
6 Ski & Snowboard Brands Leading the Sustainability Charge
Salomon Skis/ Snowboards
Salomon has adopted an environmental responsibility policy called Play Minded that includes “protecting the playground,” our environment. The objectives of this policy include reducing their carbon emissions by 20% as well as reducing the environmental impact of all of their products. The brand preaches “The outdoor is our playground. If we are to continue playing, we all have to protect it.” Salomon’s goal is to build progressive solutions that will reduce the company’s environmental impact.
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Back in 2010 Patagiona helped to form the Sustainable Apparel Coallition which now includes 49 members, collectively representing nearly a third of all clothing and footwear sold on the planet. The Coallition’s aim? “An apparel industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities.” It’s safe to say Patagonia has been an innovator and a big player in the sustainability game, using materials like TENCEL®, a branded lyocell fiber that comes from the pulp of trees that are grown on sustainably run farms and REFIBRA™ lyocell, a fabric made from 80% wood/20% recycled cotton scraps.
The innovators at Liberty Skis manufacture their products with the goal of using eco-friendly materials in their designs, like their bamboo laminate core. Their focus on the environment certainly doesn’t take away from designing skis that perform well and cater to skiers of all experience levels.
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Not a skier? Your gear can still support Planet Earth! Arbor is a snowboard brand that focuses on selling eco-friendly products. Arbor Collective sources sustainable bamboo and wood for all its boards. Arbor’s stylish and cutting-edge boards appeal to the masses, allowing them to spread a “green” message throughout the industry and offer shredders everywhere some sick board options to shred on.
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The brand may be best known for yoga garb, but they create clothes for “whatever form of moving meditation you choose”, including skiing. We love using their well-made and eco-friendly products as mid layers when hitting the slopes or enjoying après. PrAna has been a vocal leader in the sustainability movement from the get-go, creating “clothing for positive change.” The brand is challenging consumers to start asking questions about their clothes in the same way they ask about the food they eat, and they can help fundamentally change the way clothing is made.
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Picture products are made from 100% recycled, organic or responsibly sourced materials and the brand is consistently finding new ways to make their products more sustainable. Picture believes that fighting against climate change is our responsibility, but that doesn’t get in the way of them producing high-quality and stylish products. From materials used, to production, to shipping & packaging, sustainability is deeply ingrained in their company culture. So is producing some awesome outfits for out on the slopes.
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If we want to keep playing in the mountains, (which we definitely do) we have to respect our environment. Ready to hop on the sustainability train? Shop these awesome brands following the sustainability trend in the ski industry at Christy Sports.