What is Powder Daze and what is all the hype? From its humble beginnings in 2009, Christy Sports Powder Daze is the premier early season ski and snowboard gear, apparel and accessories sale event with everything up to 70% off. While 2020 will be the first completely online Powder Daze Sale, this year still marks the 11th year of this unparalleled annual event.
That first Powder Daze in 2009 was held as a tent sale at our Park Meadows Mall location over Labor Day weekend. Christy Sports was coming out of a less than favorable snow year, recalls Vice President of Operations Dan Fox. With the need to get rid of excess inventory, Christy Sports as a company decided to create a Labor Day sale that would soon become in great demand in the years to follow. The idea was to offer all previous year models, including skis, snowboards, boots, coats, pants, helmets, and accessories at the most competitive marked down prices.
“It was aimed at capturing preseason customers, and being able to offer those customers the best selection of products at the lowest prices,” Dan says.
With high demand and popularity of this first sale, Christy Sports continued to rent out “big box” locations like Park Meadows to host these “tent” style sale events. Christy Sports at Park Meadows was home to this annual event for two years until it was bought out by Colorado Ski & Golf at the time.
“It started out as a real adventure,” Dan remembers of Christy Sports’ early Powder Daze. “We were gypsies for a while and didn’t have a home (for this event).”
Since that time, Powder Daze has now found its venue home at multiple locations including our Denver West, Dillon, West Vail, and Steamboat Springs Christy Sports sites. In conjunction with Powder Daze, Christy Sports has always worked with several resort partners to make the sale event an even bigger success.
“Powder Daze has always served as a good blend between Christy Sports and our resort partners,” Dan says. “We have always valued our partnership with the resorts as a key component for the event.”
Past resort partners have included Copper Mountain, Winter Park, Steamboat Springs, Eldora Mountain Resort, and Jackson Hole, all with representatives on hand to provide customers with resort information, ski schools, and other various winter activities. Leading ski and snowboard manufactures like Burton, K2, Ride, Roxy, Salomon, Marker, Lange, Rossignol, Tecnica, Volkl, and more, have offered their resources to answer any questions regarding merchandise.
Powder Daze has also been about more than just getting great deals on ski and snowboard gear. The annual event has also offered onsite boot fitting services by the best techs around. Christy Sports draws employees from all departments from all our stores, “so you have the best boot fitters and techs on site,” Dan emphasizes.
Since those early days back in 2009, Dan says Powder Daze has multiplied five times what was expected. Both the time frame of how many days the sale lasts and daily hours have been extended over the years to accommodate the ever-growing event.
“It’s been a great growth story. A story we hope to continue,” Dan says of Powder Daze today.
For 2020, Powder Daze will look dramatically different, according to Dan. Due to COVID-19, for the safety of both guests and staff, the 2020 Christy Sports Powder Daze sale event will be online only and not in stores. The sales event will run exclusively online August 21st to September 7th at: https://store.christysports.com/powderdaze
While the online sale will still offer the best of Christy Sports ski and snowboard gear, apparel, and accessories up to 70% off, other items will not be offered. For example, since the event is 100% online, last year’s Demo equipment will not be available. Passes will not be available onsite or online during this year’s Powder Daze Online Event, again for the safety of both guests and staff. Instead guests can contact the resorts directly.
“Does Powder Daze exist? Yes, it does. Online,” Dan says. “Powder Daze is not taking place in stores this year, period. We’re sorry we can’t offer you a beer at opening night, but we can’t wait to see you again in person next year.”
For the best Powder Daze values this year, as Dan says, simply go online. Check us out at https://store.christysports.com/powderdaze. We will see you soon!